ADS ROI Calculator

What is the Ads ROI Calculator?

The Ads ROI Calculator is a simple yet powerful tool designed to help you measure the true return on investment (ROI) from your advertising spend.

By entering key figures, such as your total ad spend, the number of leads or sales generated, and the average value per customer, the calculator quickly shows how effectively your advertising campaigns are performing financially.

Why Use the Ads ROI Calculator?

Measuring your advertising ROI is essential because it helps you:

• Understand real profitability: Know whether your ad campaigns are generating more revenue than they cost.
• Optimise your marketing budget: Focus investment on channels, campaigns, or ads that deliver the highest returns.
• Make data-driven decisions: Identify which strategies to scale up and which to refine or discontinue.
• Prove the value of advertising efforts: Whether reporting internally or to clients, clear ROI figures back up performance claims with real data.

How to Use the Ads ROI Calculator

Using the Ads ROI Calculator is easy. Fill in the following fields:

• Currency:
  Select your preferred currency (e.g., AUD, USD) to ensure the results are shown accurately.
• Ad Spend:
  Enter the total amount you spent on your advertising campaign.
• CPC (Cost Per Click):
  Input the average amount you paid for each click on your ad.
• CTR (Click-Through Rate %):
  Enter the percentage of people who clicked on your ad after seeing it.
• Conversion Rate (%):
  Enter the percentage of visitors who completed your desired action (such as making a purchase, submitting a form, or booking a consultation).

Once you enter these figures, the calculator will instantly show you your estimated return on investment (ROI) — helping you understand whether your advertising spend is delivering profitable results.