What is Holistic SEO? Why is it Important?
Holistic SEO is a concept often spoken about in the ever-evolving Search Engine optimisation field. In this blog post, we will look at what Holistic …
Importance of Tracking ROI on Marketing Channels
Many business owners find digital marketing confusing and aren’t sure what’s working for them. When clients approach me for SEO or Google Ads services, I …
Shopify E-Commerce SEO Case Study
Background In April 2022, an Australian e-commerce store owner approached me with concerns about the low sales on his Shopify website. The client had previously …
How To Rank in People Also Ask Box
In its mission to improve the search engine experience for its users, Google started displaying the ‘People Also Ask‘ boxes in 2015. According to a …
Changes Coming To Google Ads With Extensions in March 2022
Google has announced some changes with regards to automated site extensions for Google Ads. Ginny Marvin, Ads product liaison announced that automated extensions will now …
How To Delete a Page From Google Search Results – With & Without Search Console
In this post, I will explain how to remove pages from Google search result pages. This can be done using Google Search Console and also …
Google Title Update – No More Spam & Clickbait
Recently, Google came up with an update where they will not be showing titles that website owners or SEOs put in the title tags. …
No Contract SEO in Melbourne
Most SEO agencies in Melbourne have a rule where they want business owners to sign a 6, 12, or 24 months contract. The word contract …
Google Page Experience Update
In November 2020, Google had confirmed in its blog that it will start rolling page experience signals in May 2021. However, later google confirmed that …
Do I Need SSL Certificate for my Website?
What is SSL? SSL is a short form of “Secure Socket Layer”. SSL is a technology that establishes the encryption of the data between visitors …