Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Conduce Media: SEO Consultant in Melbourne specialising in search engine optimisation, local SEO, ecommerce SEO and AI search visibility. ## Posts - [SEO Mistakes That Hurt Rankings (Even Without You Knowing)](https://conducemedia.com.au/seo-mistakes/): Most businesses think SEO problems are obvious. They look at rankings, traffic, and keywords. - [AI Voice and Chat Automation Australia](https://conducemedia.com.au/ai-voice-chat-automation/): AI Voice and Chat Automation Australia refers to structured conversational systems that answer inbound business calls and website enquiries instantly, qualify prospects, and route structured lead data in real time. - [Google’s December 2025 Core Update Is Now Live: What It Means and How You Should Respond](https://conducemedia.com.au/december-2025-google-core-update/): Google has released its December 2025 Core Update, and early visibility shifts are already observable across many sectors. This post outlines what changed, what most sites should monitor, and my personal recommendations for handling volatility during December and January. - [How Australia’s Social Media Ban For Kids Under 16 May Affect Digital Marketing](https://conducemedia.com.au/social-media-ban-under-16-digital-marketing-impact/): Australia has officially activated a rule that blocks social media access for children under 16. While the aim is to protect younger users, the change affects how businesses use social platforms for marketing. - [How to Get ChatGPT to Recommend Your Business (Answer Engine Optimisation Guide)](https://conducemedia.com.au/chatgpt-recommend-your-business/): Getting ChatGPT to recommend your business is no longer a futuristic idea. It is happening now. - [How I Structure SEO Campaigns That Actually Drive Leads](https://conducemedia.com.au/seo-campaign-structure-for-leads/): I have been doing SEO for 18+ years. I have seen every client type: the ones who think SEO is a quick hack, the ones burned by “cheap SEO,” and the ones who genuinely want to build long-term authority. - [MUVERA and SEO: What Multi-Vector Retrieval Means for Content and Rankings](https://conducemedia.com.au/google-muvera-seo/): Search engines have changed how they retrieve and rank pages, again. - [How to Rank Your NDIS Business on Google Maps](https://conducemedia.com.au/rank-ndis-business-google-maps/): If you run an NDIS business and want more local enquiries, getting to the top of Google Maps is one of the fastest ways to be found by people near you. - [How ChatGPT Can Help You Do SEO](https://conducemedia.com.au/chatgpt-for-seo/): ChatGPT helps with SEO by generating keywords, writing structured content, optimising pages, and simplifying technical tasks. - [The Risks of Using ChatGPT for SEO](https://conducemedia.com.au/chatgpt-risk-seo/): It seems like a shortcut at first. But months later, they’re stuck with content that doesn’t rank or convert. - [How to Audit Your Site for AI Visibility (Not Just Rankings)](https://conducemedia.com.au/audit-ai-visibility-seo/): Key Takeaways - [Answer Engine Optimisation (AEO)](https://conducemedia.com.au/answer-engine-optimisation/): I’ve been doing SEO since 2006. Back then, ranking on Google was about getting your keywords in the right spots and grabbing some backlinks. - [How SEO Helps NDIS Providers Grow Their Services Online in Australia](https://conducemedia.com.au/seo-helps-ndis-providers/): SEO can significantly improve how NDIS providers attract participants and referrals online. In Australia’s growing disability services sector, a strong digital presence is no longer optional. It's critical for visibility, trust, and sustainable growth. - [Why SEO Takes Time – How to Speed Up Results](https://conducemedia.com.au/why-seo-takes-time/): If you’ve been investing in SEO for months but still aren’t seeing significant results, you’re not alone. Many business owners expect immediate rankings, but the reality is that SEO is a long-term strategy. - [How to Know If My SEO is Working: 5 Signs Your SEO is (or Isn’t) Performing](https://conducemedia.com.au/how-to-know-seo-is-working/): SEO is a critical investment for your business—but how do you know if it’s actually working? Many business owners spend money on SEO without fully understanding whether it’s driving real results. - [Google’s August 2024 Core Update](https://conducemedia.com.au/googles-august-2024-core-update/): Google has just rolled out its August 2024 Core Update. This update, which began on August 15, 2024, is designed to improve the quality of search results by promoting genuinely useful content and demoting pages that are overly optimised for SEO. - [Google’s Return to Pagination](https://conducemedia.com.au/googles-return-to-pagination/): Google has recently rolled back its infinite scroll feature on desktop search results, opting instead for traditional pagination. - [Google Spam Update June 2024](https://conducemedia.com.au/google-spam-update-june-2024/): As an SEO consultant, keeping abreast of Google’s latest updates is essential to maintaining and improving a website's search rankings. The most recent Google spam update rolled out in June 2024, marks another significant effort by Google to enhance the quality of search results by more effectively targeting spam and low-quality content. - [What is Google SGE? How Will it Affect Business in Australia](https://conducemedia.com.au/google-sge-australia/): Google’s Search Generative Experience (SGE) is set to revolutionise how search results are generated and displayed. - [Google March 2024 Core Update and Spam Update](https://conducemedia.com.au/google-march-2024-core-update-spam-update/): On Tuesday, March 5, 2024, Google announced a core algorithm update and a spam update. There is also an update to the spam policies. - [What is Topical Authority & Why Does It Matter?](https://conducemedia.com.au/what-is-topical-authority/): In today’s fast-evolving digital landscape, establishing your site as an authoritative source in your niche is crucial. - [What is Holistic SEO? Why is it Important?](https://conducemedia.com.au/holistic-seo/): Most SEO strategies treat your website like a collection of parts, including keywords, backlinks, and technical tweaks. But that siloed approach doesn't go far in today’s competitive, AI-driven search landscape. You need a different mindset if you want to rank sustainably, build authority, and deliver real value to users. - [Importance of Tracking ROI on Marketing Channels](https://conducemedia.com.au/importance-of-tracking-roi-on-marketing-channels/): Many business owners find digital marketing confusing and aren't sure what's working for them. When clients approach me for SEO or Google Ads services, I often ask them how their current efforts perform. Surprisingly, most business owners don't have a clear idea of what might be holding back their success with Google Ads, SEO, or any other marketing channel. - [How To Rank in People Also Ask Box](https://conducemedia.com.au/how-to-rank-in-people-also-ask-box/): In its mission to improve the search engine experience for its users, Google started displaying the 'People Also Ask' boxes in 2015. According to a study conducted by SEMrush, 49% of the search results have a 'People Also Ask Box'. - [Changes Coming To Google Ads With Extensions in March 2022](https://conducemedia.com.au/changes-coming-to-google-ads-with-extensions-march-2022/): Google has announced some changes with regards to automated site extensions for Google Ads. - [How To Delete a Page From Google Search Results – With & Without Search Console](https://conducemedia.com.au/how-to-delete-a-page-from-google-search-results/): In this post, I will explain how to remove pages from Google search result pages. This can be done using Google Search Console and also if the website is not in your search console. - [Google Title Update – No More Spam & Clickbait](https://conducemedia.com.au/google-title-update-no-more-spam-clickbait/): Recently, Google came up with an update where they will not be showing titles that website owners or SEOs put in the title tags. Instead, Google will show a more visual title that can be seen or read by normal users. - [No Contract SEO in Melbourne](https://conducemedia.com.au/no-contract-seo-in-melbourne/): Most SEO agencies in Melbourne have a rule where they want business owners to sign a 6, 12, or 24 months contract. The word contract may scare away a lot of potential clients and yes even business owners nowadays do not want to get into the hassle of signing contracts. - [Google Page Experience Update](https://conducemedia.com.au/google-page-experience-update/): In November 2020, Google confirmed in its blog that it would start rolling out page experience signals in May 2021. However, later Google confirmed that the rollout has been postponed to mid-June 2021, and now it has started rolling out. - [Do I Need SSL Certificate for my Website?](https://conducemedia.com.au/do-i-need-ssl-certificate-for-my-website/): SSL is a short form of "Secure Socket Layer". SSL is a technology that establishes the encryption of the data between visitors and the website. This ensures that the data passed between this link will remain safe and protected. - [Can Pages With Low Core Web Vitals Score Impact Other Pages On The Domain?](https://conducemedia.com.au/can-pages-with-low-core-web-vitals-score-impact-other-pages/): We know that the Core Web Vitals will be a ranking factor in May 2021. This means that all your website pages have to load fast and you should have a good Core Web Vitals Score. ## Pages - [Car Audio SEO Case Study: 233% Growth in Clicks](https://conducemedia.com.au/car-audio-seo-case-study/): This Melbourne-based car audio business was struggling to generate leads from Google despite investing in SEO. Within 12 months, their organic traffic increased by 233% and they ranked on page one for high-intent installation keywords. - [AI Website Chat & Lead Automation Systems](https://conducemedia.com.au/ai-receptionist-lead-automation/): AI website chat and lead automation systems capture, qualify, and route enquiries in real time, ensuring no lead is missed and every enquiry reaches the right person instantly. - [E Commerce SEO Services Melbourne](https://conducemedia.com.au/e-commerce-seo-melbourne/): Grow revenue with an e-commerce SEO strategy that increases product visibility, improves category-level rankings, and drives consistent sales for Shopify and WooCommerce stores. - [NDIS SEO Services – Grow Your NDIS Business with Targeted SEO](https://conducemedia.com.au/ndis-seo/) - [SEO Consulting Services Melbourne – Strategic Solutions by Conduce Media](https://conducemedia.com.au/seo-consulting-services/) - [Reputation Management Melbourne – Protect and Grow Your Brand in Search and AI](https://conducemedia.com.au/reputation-management-melbourne/) - [Thank You](https://conducemedia.com.au/thank-you/) - [Shopify E-Commerce SEO Case Study](https://conducemedia.com.au/shopify-e-commerce-seo-case-study/) - [Car Audio Visual Business SEO Case Study](https://conducemedia.com.au/car-audio-visual-business-seo-case-study/) - [Google Review Link & QR Code Generator](https://conducemedia.com.au/google-review-link-qr-generator/) - [Digital Marketing Glossary](https://conducemedia.com.au/digital-marketing-glossary/) - [Wix SEO Services Melbourne](https://conducemedia.com.au/wix-seo-services-melbourne/) - [Local SEO Melbourne – Boost Your Online Presence](https://conducemedia.com.au/local-seo-melbourne/) - [AEO & GEO Melbourne – AI-Ready Search Optimisation for Local Businesses](https://conducemedia.com.au/aeo-geo-melbourne/) - [SEO Consultant Melbourne](https://conducemedia.com.au/seo-consultant-melbourne/) - [Resources](https://conducemedia.com.au/resources/) - [About](https://conducemedia.com.au/about/) - [Contact us](https://conducemedia.com.au/contact-us/) - [Home](https://conducemedia.com.au/) ## My Templates - [Case Study](https://conducemedia.com.au/template/case-study/) - [POP UP](https://conducemedia.com.au/template/pop-up/) - [Blog](https://conducemedia.com.au/template/blog/) - [Footer](https://conducemedia.com.au/template/footer/) - [Header](https://conducemedia.com.au/template/header/)