Are you looking for an SEO Consultant in Melbourne to increase traffic, leads and sales for your business website?
Harshad Ghodke is an SEO Consultant in Melbourne. He has over 15 years of industry experience. As an SEO professional, Harshad has run SEO campaigns for well-known brands in Australia.
Harshad Ghodke has also worked as a Search Engine Optimisation specialist with SEO agencies in Melbourne to train marketing managers and provide expert search engine optimisation strategies.
With his experience as a freelance SEO expert, Harshad has learned that every website and business is different and there is no “one size fits all” solution in SEO.
Every website has a unique history, goals and needs. Depending on your website, Harshad will create an effective SEO strategy and roadmap that will help increase your customer base, organic search rankings, traffic and sales.
SEO Freelance Consultant in Melbourne, VIC
Most SEO companies will talk about rankings in search engines and increasing traffic to your website, but not many focus on relevant, high-quality keywords, traffic, sales and conversions. Getting in front of potential customers and increasing search engine visibility is only 50% of the job done. Getting these potential customers to convert into your actual customers is essential.
My main focus while working with any business is to increase leads and conversions and get a positive ROI. Hence, my SEO consulting service is ideal for business owners looking to take their business to the next level.
As an SEO expert, I help business owners take the next step in their digital marketing efforts. This helps you to achieve your business objectives by planning and delivering the entire digital marketing strategy.
Let's start by understanding what SEO is.
What is SEO?
SEO, or Search Engine Optimisation, is a process of optimising a website and its pages to enhance its visibility on search engines such as Google, Bing, and Yahoo. The primary objective of SEO is to boost organic website traffic, meaning the non-paid visitors who arrive at a website by clicking on search results.
Search engines employ complex algorithms to determine which web pages are most relevant to a user's search query.
Keywords are a central aspect of SEO, as they are strategically incorporated into the website's content to align with the search queries users commonly use.
As a result, when users search for specific keywords or phrases, a well-optimized website is more likely to appear prominently on the Search Engine Results Page (SERP), attracting organic traffic.
This differs from paid traffic, where businesses pay for advertisements to feature at the top of search results.
SEO encompasses various strategies, including link building and technical optimisation, to improve a website's overall appeal to search engines.
Moreover, it extends to different search types, such as image search, video search, academic search, and vertical search, ensuring comprehensive optimisation across various search categories.
Overall, SEO is a cornerstone of Internet marketing, directly impacting a website's performance by attracting valuable organic website traffic.
The entire Search Engine Optimisation process involves the following optimisation steps. The need and hierarchy of these steps vary from business to business.
Search Engine Optimisation Techniques & Process
Technical Audit
A technical audit is a comprehensive assessment of a website’s technical aspects to identify and resolve issues that might hinder its performance in search engines. Technical Audit audit looks into factors like site speed, mobile-friendliness, crawlability, indexability, and other technical elements to ensure the website is optimised for search engines. The goal is to uncover and fix technical issues that may affect search engine rankings and user experience.
Keyword Research & Analysis
Keyword research and analysis involve identifying and evaluating terms and phrases that people use in search engines, aiming to optimize content and improve search rankings.
Competitor Analysis
Competitor analysis evaluates and studies the online strategies and performance of competing websites in the same industry or niche. This analysis examines their keyword rankings, backlink profiles, content quality, on-page optimisation, and overall SEO tactics. The goal is to gain insights into what is working for competitors and identify opportunities to improve your website’s SEO strategy.
URL Optimisation
URL optimisation is the practice of structuring and formatting website URLs (Uniform Resource Locators) to make them more search engine-friendly and user-friendly. This involves creating concise, descriptive, and relevant URLs that convey the content and purpose of a web page. URL optimisation is essential because it can improve a website’s search engine rankings and enhance the user experience.
Optimisation of Titles
Optimisation of title tags involves refining and enhancing the titles of web pages to make them more search engine-friendly and appealing to users. This optimisation process includes incorporating relevant keywords, creating compelling and descriptive titles, and adhering to best practices for length and formatting. Optimised title tags can significantly improve a webpage’s visibility in search engine results and attract more user clicks.
Content Optimisation
Content optimisation in SEO is the process of refining and enhancing the content on a webpage to make it more valuable, relevant, and accessible to both search engines and human users. This involves various techniques, such as keyword research and integration, improving readability, structuring content effectively with headings and subheadings, and ensuring the content meets the target audience’s needs. Content optimisation aims to improve search engine rankings, increase organic traffic, and provide a better user experience..
Image Optimisation
Image optimisation in SEO is improving the quality, performance, and visibility of images on a website to enhance the overall user experience and search engine rankings. It involves several key actions, including reducing image file sizes to improve page load times, using descriptive and relevant image file names, adding informative alt text to images for accessibility and SEO, and selecting the appropriate image file formats. Image optimisation helps ensure that images on a website load quickly, are accessible to all users, and contribute positively to the site’s SEO efforts.
Structured Data
Structured data, also known as schema markup, is a standardised format that uses specific tags in HTML code to provide additional context to web content. It helps search engines understand the content on a webpage and enables the creation of rich snippets in search results, offering users more informative search listings.
Rich Snippets
Rich snippets are enhanced search results displayed by search engines that provide users with more detailed and relevant information about a webpage’s content. These results typically include elements beyond the standard title and description, such as star ratings for reviews, product prices, event dates, etc. Rich snippets use structured data or schema markup to present this extra context, making search listings more informative and user-friendly.
Page Load Speed Optimisation
Page load speed optimisation improves the time it takes for a web page to load and become fully accessible to users. This optimisation involves various techniques, such as optimising image sizes, reducing server response times, leveraging browser caching, and minimising the use of large scripts and resources. Page load speed optimisation aims to provide a faster and smoother user experience, leading to improved search engine rankings, higher user engagement, and better overall website performance.
Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the methodical process of improving a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. CRO involves analysing user behaviour, conducting A/B tests, and making changes to various elements on a webpage, including design, content, and calls-to-action, to enhance its effectiveness in converting visitors into customers or leads. The primary objective of CRO is to maximize the return on investment (ROI) from the existing website traffic by improving the conversion rate.
Local SEO & Google Business Listing Optimisation
Local SEO and Google Business Listing focus on improving a business’s visibility in local search results and on Google Maps, ensuring accurate and enhanced business listings to attract nearby customers. This process includes optimising the business’s Google Business Listing with up-to-date information, photos, and reviews, along with implementing local keywords and location-based content on the business’s website to improve local search engine rankings and online presence.
Link Building
Link building is acquiring hyperlinks from other websites to your own. These backlinks are important for SEO because they signal your website’s authority and relevance to search engines. Using ethical practices to gain natural, high-quality backlinks is essential for improving search rankings and website credibility.
SEO Reporting
SEO reporting is analysing and presenting data related to the performance of a website's search engine optimisation efforts.
It involves using various metrics and key performance indicators (KPIs) to evaluate how well a website is performing in search engine results pages (SERPs) and how effectively SEO strategies are driving organic traffic, keyword rankings, and overall visibility.
SEO reporting provides valuable insights that help website owners, marketers, and SEO professionals understand the impact of their efforts and make informed decisions to improve search engine rankings and online presence.
Every client of mine gets a Google Data Studio report, using which the client can view the report anytime. Apart from this, there is a monthly meeting to discuss the work in progress and the results that have been achieved.
What is an SEO Consultant
An SEO consultant is an expert who helps improve the visibility and ranking of websites on search engines. The SEO Consultant analyses and implements changes to make websites more search engine friendly.
SEO consultants offer services like website analysis, keyword research, content optimisation, and strategy development to boost a site's search engine rankings and online presence.
SEO Consultant Vs SEO Agency
The main difference between working with an SEO consultant and an SEO agency employee is the number of clients an agency employee needs to handle.
The other most important difference is the experience the SEO consultant would have compared to an agency employee.
Why Work With Me?
I am a Digital Marketing expert and skilled SEO consultant who has worked in this field since 2006. I work on understanding your business and the business goals that you want to achieve.
My services are beyond basic and include 100% white hat SEO strategies.
I take clients only when I am 100% confident of providing positive results. Please check the about me page for more about me and my experience.
