SEO Freelancer & Consultant in Melbourne

I am a highly experienced independent Melbourne based SEO Freelancer with over 15 years of industry experience. As an SEO professional, I have run SEO campaigns for well-known brands in Australia.

I have also worked as a Search Engine Optimisation specialist with SEO agencies in Melbourne to train marketing managers and provide expert strategies in the field of search engine optimization.

With my experience as a Freelance SEO consultant, I have experienced that every website and business is different and there is no “one size fits all” solution in SEO.

Every website has a unique history, goals and needs. Depending on your website, I will create an effective SEO strategy and roadmap that will help in increasing your organic search rankings, traffic and sales.

My main focus while working with any business is to increase leads and conversions and get a positive ROI. Hence, my SEO consulting service is ideal for business owners who are looking to take their business to the next level.

A technical audit allows us to know the technical issues on the website. Fixing these issues is one of the most important steps in fixing SEO for any website.

To beat your competitors, you need to know them! From a search perspective, every business or website ranks above your competitor. A complete study on how and why these websites rank is necessary to outrank them.

Most websites nowadays are mad using content management systems like WordPress, Shopify, Magento, Squarespace, Wix etc. Every CMS has its own URL structure which might not be the best. Fixing the URL structure can move the needle and improve rankings.

Title tags are another important ranking factor and having search engine optimised title tags is very important. Page titles are usually the first thing noticed by search engine users. I will ensure that your title tags are optimised as per your target keyword which will improve your website’s ranking in search engines along with the click-through rate.

Content is the King and can be a game-changer when it comes to achieving a high ranking in search engine result pages. Hence, optimising the page content for the right keyword and intent is very important. Content should be created with search terms in mind and in a way that it answers the search query

Once the content is optimised, content marketing becomes a lot easy as it is now more visible on leading search engines.

The Google AI has the ability to read images. Having optimised images with proper tags, quality and size are important.

Structured data is a standardised and organised format used for providing information about a page to search engines. Ensuring properly structured data is highly recommended when it comes to optimising a page for popular search engines.

Rich Snippets are enhanced search results. Google chooses these snippets from a page which allows the page to look unique in search results. Rich Snippets help in increasing the click-through rate and hence should be implemented correctly.

Recently, Google has announced that page load speed and the Core Web Vital scores are ranking factors. Although not a major ranking factor, pages that load fast tend to have better conversion rates.

Getting traffic to a page is only half the battle won. This traffic needs to be converted. Implementing CRO techniques like A/B split testing, heatmaps, mouse flow etc. helps in increasing conversions on a page.

Although not as important as it was a few years ago, quality backlinks can move the needle when it comes to organic search engine rankings.

This article on the Search Engine Journal explains how quality content is important compared to quality backlinking.

Every client of mine gets a Google Data Studio report using which the client can view the report anytime. Apart from this, there is a monthly meeting to discuss the work-in-progress and results that have been achieved.

The main difference between working with an SEO freelancer or a consultant and an SEO agency employee is the number of clients an agency employee needs to handle.

The other most important difference is the experience that the SEO freelancer would have compared to an agency employee.

I am a Digital Marketing expert and skilled SEO consultant working in this field since 2006. I work on understanding your business and the business goals that you want to achieve.

The services that I provide are beyond the basic SEO services provided by lots of local SEO agencies and consultants.

I take clients only when I am 100% confident of providing them with positive results. To know more about me and my experience, please check the about me page.