Google’s August 2024 Core Update
Google has just rolled out its August 2024 Core Update. This update, which began on August 15, 2024, is designed to improve the quality of …
Google’s Return to Pagination
Google has recently rolled back its infinite scroll feature on desktop search results, opting instead for traditional pagination. While this change has not yet been …
Google Spam Update June 2024
As an SEO consultant, keeping abreast of Google’s latest updates is essential to maintaining and improving a website’s search rankings. The most recent Google spam …
What is Google SGE? How Will it Affect Business in Australia
Google’s Search Generative Experience (SGE) is set to revolutionise how search results are generated and displayed. Understanding and optimising for this new search paradigm is …
Google March 2024 Core Update and Spam Update
On Tuesday, March 5, 2024, Google announced a core algorithm update and a spam update. There is also an update to the spam policies. Google …
What is Topical Authority & Why Does It Matter?
In today’s fast-evolving digital landscape, establishing your site as an authoritative source in your niche is crucial. This post will explore what topical authority means, …
Car Audio Visual Business SEO Case Study
In the bustling landscape of Melbourne’s Automotive audio-visual industry, achieving online visibility and success is no easy task. This case study highlights my journey, where …
What is Holistic SEO? Why is it Important?
Holistic SEO is a concept often spoken about in the ever-evolving Search Engine optimisation field. In this blog post, we will look at what Holistic …
Importance of Tracking ROI on Marketing Channels
Many business owners find digital marketing confusing and aren’t sure what’s working for them. When clients approach me for SEO or Google Ads services, I …
Shopify E-Commerce SEO Case Study
Contents1 Background2 Challenges3 Solution4 The strategy included:5 Results6 Keyword Rankings7 Conclusion Background In April 2022, an Australian e-commerce store owner approached me with concerns about …