Google March 2024 Core Update and Spam Update
On Tuesday, March 5, 2024, Google announced a core algorithm update and a spam update. There is also an update to the spam policies. Google …
What is Topical Authority & Why Does It Matter?
In today’s fast-evolving digital landscape, establishing your site as an authoritative source in your niche is crucial. This post will explore what topical authority means, …
Car Audio Visual Business SEO Case Study
In the bustling landscape of Melbourne’s Automotive audio-visual industry, achieving online visibility and success is no easy task. This case study highlights my journey, where …
What is Holistic SEO? Why is it Important?
Holistic SEO is a concept often spoken about in the ever-evolving Search Engine optimisation field. In this blog post, we will look at what Holistic …
Importance of Tracking ROI on Marketing Channels
Many business owners find digital marketing confusing and aren’t sure what’s working for them. When clients approach me for SEO or Google Ads services, I …
Shopify E-Commerce SEO Case Study
Background In April 2022, an Australian e-commerce store owner approached me with concerns about the low sales on his Shopify website. The client had previously …
How To Rank in People Also Ask Box
In its mission to improve the search engine experience for its users, Google started displaying the ‘People Also Ask‘ boxes in 2015. According to a …
Changes Coming To Google Ads With Extensions in March 2022
Google has announced some changes with regards to automated site extensions for Google Ads. Ginny Marvin, Ads product liaison announced that automated extensions will now …
How To Delete a Page From Google Search Results – With & Without Search Console
In this post, I will explain how to remove pages from Google search result pages. This can be done using Google Search Console and also …
Google Title Update – No More Spam & Clickbait
Recently, Google came up with an update where they will not be showing titles that website owners or SEOs put in the title tags. …