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Author:
Harshad Ghodke
How to Audit Your Site for AI Visibility (Not Just Rankings)
June 21, 2025
Key Takeaways AI visibility ≠ rankings: You can rank on page one and still be invisible in AI Overviews. Structure…
Answer Engine Optimisation (AEO)
May 9, 2025
I’ve been doing SEO since 2006. Back then, ranking on Google was about getting your keywords in the right spots…
How SEO Helps NDIS Providers Grow Their Services Online in Australia
April 22, 2025
SEO can significantly improve how NDIS providers attract participants and referrals online. In Australia’s growing disability services sector, a strong…
Why SEO Takes Time – How to Speed Up Results
March 17, 2025
Why Isn’t My SEO Working Fast Enough? If you’ve been investing in SEO for months but still aren’t seeing significant…
How to Know If My SEO is Working: 5 Signs Your SEO is (or Isn’t) Performing
March 13, 2025
SEO is a critical investment for your business—but how do you know if it’s actually working? Many business owners spend…
Google’s August 2024 Core Update
August 18, 2024
Google has just rolled out its August 2024 Core Update. This update, which began on August 15, 2024, is designed…
Google’s Return to Pagination
July 3, 2024
Google has recently rolled back its infinite scroll feature on desktop search results, opting instead for traditional pagination. While this…
Google Spam Update June 2024
June 24, 2024
As an SEO consultant, keeping abreast of Google’s latest updates is essential to maintaining and improving a website's search rankings.…
What is Google SGE? How Will it Affect Business in Australia
May 21, 2024
Google’s Search Generative Experience (SGE) is set to revolutionise how search results are generated and displayed. Understanding and optimising for…
Google March 2024 Core Update and Spam Update
March 6, 2024
On Tuesday, March 5, 2024, Google announced a core algorithm update and a spam update. There is also an update…
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